Guided by both consumer expectations and our own, intrinsic values, our commitment to social responsibility is constantly evolving. The collective well-being of our people and our planet is more complex and pressing than ever before. 

In response, we’re reimagining what it means to be fashion forward - we’re designing conscious collections, re-distributing profits to areas of need and are committed to understanding the true scope of our impact.

When it comes to making change, we're doing so with equal parts ambition and grace. A nod to the notion of progress over perfection,  our standards for ELCE are high but we know we won’t always get it right.

Our Commitment

It’s no secret - sustainability and fashion don’t go hand-in-hand. Responsible design means creating quality, timeless garments that positively impact people and planet. From first sketch to final seam. our guiding principle, buy better, keep forever, underpins every design decision we make.

ELCE pieces are thoughtfully designed in Sydney and brought to life by our talented team of artisans around the world. Made to last, we source the highest quality fabrications to ensure each ELCE piece will be a staple in your wardrobe for years to come.

A nod to slow fashion, we follow a seasonless drop structure made up of our core collection, Selalu, and smaller, capsule collections. Our core collection is made up of our most-loved styles, pieces that will take you from one summer to the next. We produce these styles in line with customer demand to preserve natural resources and avoid excess. Smaller capsule collections are released sporadically throughout the year. These pieces are intentionally not restocked, for we know that when an item you love is rendered irreplaceable, its sentimental value elevates its worth and wearability.

By evolving our drop structure, we aim to drastically reduce our impact and better align ourselves with customer demand. Although we won’t see the genuine impact of our efforts until 2025, we have clear ambitions in the design space and will continue to trial, test and measure our strategy to honour our commitment to change

Conscious Collections

Eliminating excess plastics from our supply chain and diverting such waste from landfill plays a pivotal role in reducing both ours, and our customers' environmental footprint. 

When you shop online, your ELCE pieces will arrive at your door in 100% biodegradable garment bags that can be composted at home. All of our packaging - from our mailers to our swimwear hygiene liners and our swing tags - are made from recycled materials and plants. Unlike plastic that will outlive us all, our biodegradable packaging will break down naturally in less time than it takes most of us to decide if we want that one piece in Olive or Ivory.

No need to be confused about how to recycle each individual piece - everything (apart from the shipping label) can be composted. Simply remove the shipping label, cut it into small pieces and let your compost bin do the rest. 

100% Biodegradable packaging

Partnering with i=Change enables us to give back to causes we care about. Their platform creates funding streams that build, nurture and support local and global communities and positively impact the environment. 

Through our partnership, we have chosen three charities that support women and children and protect our planet for future generations.  For every online sale, we donate $1 to Clean the seaBuild a woman's future or Continue her education. After checkout, it’s up to you to decide where that donation goes. 

You can learn more about i=Change here.


ELCE has looked inward; events in the world redefined what it means to be fashion conscious and inspired our team to pause, reflect and reimagine our ambitions for the future.

You will often notice we place sell out styles onPRE-ORDER and this is the result of a newly implemented PULL strategy in our supply chain. This practice allows us to understand the demand for products and avoid producing more goods than our consumer demand. This ensures we are not creating a surplus of stock which ultimately ends up in landfill. We have spent this time consciously gathering data so we can better design and produce quality garments that our customers are actively seeking. We understand wait times are frustrating, but our intentions are inherently good. As we continue to educate ourselves, our order times and capacities will adjust to better meet our consumer needs, but we are purposefully taking this process slow and staying reactive.

Will we continue to PRE-ORDER? The simple answer is yes. We are committed to this change and we encourage you, our wonderful customers, to sign up to our emails and become a part of our community. We will ensure you will always be the first to shop and you will have access to exclusive offers not otherwise shared to the public.

Pull Strategy