Guided by both consumer expectations and our own, intrinsic values, our commitment to social responsibility is constantly evolving. The collective wellbeing of our people and our planet is more complex and pressing than ever before.
In response, we’re reimagining what it means to be fashion forward - we’re designing conscious collections, re-distributing profits to areas of need and are committed to understanding the true scope of our impact.
When it comes to making change, we're doing so with equal parts ambition and grace. A nod to the notion of progress over perfection, our standards for ELCE are high and we know we won’t always get it right.
It’s no secret - sustainability and fashion don’t go hand-in-hand. Responsible design means creating quality, timeless garments that positively impact people and planet. From first sketch to final seam, our guiding principle, buy better, keep forever, underpins every design decision we make.
ELCE pieces are thoughtfully designed in Sydney and brought to life by our talented team of artisans around the world. Made to last, we source the highest quality fabrications to ensure each piece will be a staple in your wardrobe for years to come.
A nod to slow fashion, we follow a seasonless drop structure made up of our core collection, Selalu, and smaller, capsule collections. Our core collection is made up of our most-loved styles, pieces that will take you from one summer to the next. We produce these styles in line with customer demand to preserve natural resources and avoid excess. Smaller capsule collections are released sporadically throughout the year. These pieces are intentionally not restocked, for we know that when an item you love is rendered irreplaceable, its sentimental value elevates its worth and wearability.
By evolving our drop structure, we aim to drastically reduce our impact and better align ourselves with customer demand. Although we won’t see the genuine impact of our efforts until 2025, we have clear ambitions in the design space and will continue to trial, test and measure our strategy to honour our commitment to change.
Eliminating excess plastics from our supply chain and diverting such waste from landfill plays a pivotal role in reducing both ours, and our customers' environmental footprint.
When you shop online, your ELCE pieces will arrive at your door in 100% biodegradable garment bags that can be composted at home. All of our packaging - from our mailers to our swimwear hygiene liners and our swing tags - are made from recycled materials and plants. Unlike plastic that will outlive us all, our biodegradable packaging will break down naturally in less time than it takes most of us to decide if we want that one piece in Olive or Ivory.
No need to be confused about how to recycle each individual piece - everything (apart from the shipping label) can be composted. Simply remove the shipping label, cut it into small pieces and let your compost bin do the rest.
Major shopping events that promote heavily discounted goods come at a huge social and environmental cost. That’s why we’ve boycotted Black Friday and joined the Green Friday movement. Green Friday presents an opportunity to flip the narrative on fast fashion and instead promote a slower, more thoughtful culture of consumerism. Rather than putting our pieces on sale, we donate 20% of our Green Friday proceeds to i=change - an initiative founded to drive positive change and a more sustainable future.
Launching end of October.
Partnering with i=Change enables us to give back to causes we care about. Their platform creates funding streams that build, nurture and support local and global communities and positively impact the environment.
Through our partnership, we have chosen three charities that support women and children and protect our planet for future generations. For every online sale, we donate $1 to Clean the sea, Build a woman's future or Continue her education. After checkout, it’s up to you to decide where that donation goes.
You can learn more about i=Change here.
From our flagship stores to our family run factories, our brand was brought to life in Bali. We are endlessly grateful to the incredibly talented artisans who stand behind our brand and the local community who have made this island our second home. By partnering with Bali Street Mums Project, we’re able to say a small thank you, by giving back to the community who have given us so much.
The Bali Street Mums Project is an initiative dedicated to ending the cycle of impoverished mums, begging children and human trafficking. $25 provides a mum or child with two weeks of safe housing, clean clothing, education and medical aid.
$1 from every sale in our Bali stores will be donated directly to supporting this initiative. You can learn more about the Bali Street Mums Project here.